FOUR STEP APPROACH TO REVITALIZATION

The Main Street accomplishes revitalization through a four-point approach..

Design takes advantage of the visual opportunities inherent in downtown by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, landscaping, merchandising, displays and promotional materials. Its aim is to stress the importance of design quality in all of these areas, to educate people about design quality and to expedite improvements downtown.

Promotion takes many forms, but the aim is to create a positive image in order to rekindle community pride in downtown. Promotion seeks to improve retail sales events and festivals and to create a positive public image of the downtown in order to attract investors, developers and new businesses.

Economic Restructuring strengthens downtown's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding existing businesses to provide a balanced commercial mix; by converting unused or underutilized space into productive property; and by sharpening the competitiveness and merchandising skills of downtown business people.

Organization establishes consensus and cooperation by building partnerships amount the various groups that have a stake in downtown. This allows the Main Street revitalization program to provide effective, ongoing management and advocacy of the downtown. Diverse groups from the public and private sectors (city and county governments, local bankers, merchants, the chamber of commerce, property owners, community leaders and others) must work together to create and maintain a successful program.

City of Gainesville
Main Street
Gainesville, TX 76240
940-668-4530

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