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Sales and Marketing Management Data
Retail/Marketing for Paris and Lamar County 2003


MARKET AREA DESCRIPTION - The total retail marketing area served by Paris merchants is an approximate 50-mile radius around the city. As residents of this region come to Paris for much of their employment, medical, governmental, and educational needs, they are also attracted to Paris for retail merchandise and services.

J.C. Penney, Eckerd Drugs,Walgreens, Sears, Super Wal-Mart, K-mart, Belk, Bealls, Home Depot, Hastings, and Goody’s Family Clothing are several of the nation’s top retailers with stores in Paris. Other major food supermarkets, along with a wide selection of local and chain retailers and food outlets combine to offer Paris shoppers good selection in merchandise and gifts.

Seven shopping areas are located throughout Paris, and with Loop 286 around Paris and the major thoroughfares, you are provided easy access to all areas.

Total Retail Sales $637,004,000
Food Store $73,144,000
Eating & Drinking Places $53,991,000
General Merchandise $144,823,000
Furniture/Furnishings/Appliances $9,473,000
Automotive $170,240,000
Other Retail Sales $185,375,000
Total Effective Buying Income $758,603,000
Effective Buying Income per Household $30,076
Buying Power Index .0155
Lamar County Bank and S&L Deposits (*Est.) $736,530,000 (Eight Institutions)
Annual Manufacturing Payroll (*Est.) $200,420,000
Annual Agriculture Revenue $70 - $72 million (range)
* Depending on crop and livestock market prices
 

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