Anheuser-Busch

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Anheuser-Busch

Location Saint Louis, MO
USA
Year opened First brewery 1852
Incorporated 1875
Annual production 116.8 million U.S. barrels
(137 million hectolitres)
Active Beers
9th Street Market Lime & Cactus Fruit / vegetable beer
Anheuser World Lager Euro pale lager
Aruba Red Amber ale
B-to-the-E Herbed / spiced beer
Bare Knuckle Stout Dry stout
Brewhouse Lager Macro lager
Bud Dry Macro lager
Bud Ice Macro lager
Bud Ice Light Light lager
Bud Light Light lager
Budweiser Macro lager
Budweiser Select Light lager
Busch Beer Macro lager
Busch Ice Macro lager
Busch Light Light lager
Busch NA Low alcohol beer
Devil Ray Red Amber lager
Elk Mountain Amber Ale Amber ale
Foxhound Lager Macro lager
Hurricane Malt liquor
Hurricane Ice Malt liquor
Jaguar Malt Liquor Malt liquor
Killarney's Red Lager Euro dark lager
King Cobra Premium Malt Liquor Malt liquor
Michelob Macro lager
Michelob All Malt All-malt lager
Michelob Amber Bock Bock
Michelob Black & Tan Black & tan
Michelob Dark Euro dark lager
Michelob Golden Draft Macro lager
Michelob Golden Draft Light Light lager
Michelob Hefeweizen Pale wheat ale
Michelob Honey Lager Macro lager
Michelob Light Light lager
Michelob Marzen Märzen / oktoberfest
Michelob Pale Ale Pale ale
Michelob Ultra Macro lager
Natural Ice Macro lager
Natural Light Light lager
O'Doul's Low alcohol beer
O'Doul's Amber Low alcohol beer
Pacific Ridge Pale Ale Pale ale
Red Label Amber lager
Red Wolf Amber lager
Safari Amber Amber ale
Tequiza Fruit / vegetable beer
Tomahawk Amber Ale Amber ale
Ziegen Light Light lager
ZiegenBock Amber Amber lager
This article forms part of a series on beers and breweries of the world.

Anheuser-Busch NYSE: BUD, the world's third largest brewing company in volume after InBev and SABMiller, is based in St. Louis, Missouri, USA. The company brews 35 different beers and malt liquors. Anheuser-Busch's best known beers include brands such as Budweiser, the Busch and Michelob families, and Natural Light. The company also produces a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquors (King Cobra and the Hurricane family), and flavored malt beverages (e.g. the Bacardi family and Tequiza). "A-B", as the company is often called, owns 12 U.S. breweries.

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Holdings

Overseas, Anheuser-Busch operates 15 breweries - 14 in China and one in the United Kingdom; In China, A-B operates Budweiser Wahan International Brewing Company, Ltd. and Harbin Brewery Group Ltd which A-B fully acquired in 2004. In the United Kingdom, the Budweiser Stag Brewing Company Ltd. produces and packages Budweiser.

In addition, A-B supervises locally brewed Budweiser in seven other countries: Argentina, Canada, Ireland, Italy, Japan, South Korea and Spain. A-B has 18 overseas offices.

A-B strategic equity investments include:

In November 2004 A-B sold its 20% participation in CCU (Compañía de Cervecerías Unidas) in Chile to a Chilean Bank, in a public bid.

Anheuser-Busch owns Busch Gardens, SeaWorld, and several other amusement parks and resorts, as well as production, transportation and packaging operations related to its beer business.

The St. Louis Cardinals baseball team was owned by Anheuser-Busch from the mid 1950s until it was sold to a group of private investors in March 1996. Busch Stadium, paid for and built by the brewery in the early 1960s, still bears its name, although a new stadium is under construction and the current ballpark will be demolished by 2006. A-B has signed an agreement for the new ballpark to keep the "Busch Stadium" name.

(1) Source: Impact: Global News and Research for the Drinks Executive, Volume 33, Nos. 19 & 20, October 1 & 15, 2003.

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Advertising

The company is known in the United States for its huge advertising presence, including a sports marketing division which creates advertising material for the Super Bowl and many other sporting events. Famous Busch television campaigns have included

Recently, Miller Brewing began a series of commercials which featured "referees" calling "penalties" on people for drinking Budweiser, and they would then take the Budweiser and replace it with Miller. Anheuser-Busch responded with their own "referees" commercials in which referees were taking people's Budweiser and keeping it for themselves. One such commercial showed the "referees" being confronted by the police.

In 2005 Anheuser-Busch was criticized for its promotion of Bud Pong, a drinking game which the company maintained was supposed to involve the drinking of water, not Budweiser beer.

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St. Louis Corporate Headquarters and Brewery

The Anheuser-Busch packaging plant in Saint Louis, Missouri.
Enlarge
The Anheuser-Busch packaging plant in Saint Louis, Missouri.

The world headquarters for Anheuser-Busch is in St. Louis, Missouri. The brewery there, the largest of the Anheuser-Busch breweries, was opened in 1852 and includes three buildings that are on the register of National Historic Landmarks. At the headquarters, near downtown Saint Louis, tours of the brewery are available to the public. The tour takes visitors through the complex, and those of the legal age can enjoy two free glasses of beer at the end of the tour.

The company keeps a rotation of its famous Clydesdale horses at its headquarters, and visitors to the brewery can observe the Clydesdales in their exercise field and see their places in the carriage house. The bulk of the herd is kept at the company farm in St. Louis County.


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U.S. Mega-Breweries

Besides the St. Louis brewery, Anheuser-Busch manufactures beer for U.S. consumption using an additional eleven "mega-breweries" in ten states:

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See also

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External links

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Business ratings

  • Buyblue.org rating on Political Contributions; Labor & Human Rights; Environment; Corporate and Social Responsibility; Employment Equality; and Industry Practices
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