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New Orleans, Louisiana
Branding New Orleans' WB38
Analog channel 38 (UHF)
Digital channel 40 (UHF)
Affiliations The WB
Owner Tribune Broadcasting
Founded 1984
Call letters meaning New Orleans, Louisiana
Former affiliations Independent (1984-1986)
Fox (1986-1996)
Website www.wb38.com

WNOL is the WB affiliate in the greater New Orleans, Louisiana market. It is owned by Tribune Broadcasting, along with WGNO ABC 26.

Along with programming from the WB network, WB 38 runs a variety of syndicated shows such as off-network sitcoms, talk shows, cartoons, court shows, reality shows, and some movies.


WNOL 38 signed on in January 1984 as a general entertainment independent television station, running a variety of cartoons, sitcoms, older movies, drama shows, and religious programs.

In 1985, the station was sold to TVX Broadcasting. Along with the other stations in the TVX group, WNOL affiliated with Fox in 1986. WNOL was sold to Qwest Broadcasting in 1989, but continued to carry the Fox affiliation and run a general entertainment format.

In 1995, Fox set up a deal for Savvoy to buy several television station in the United States, including WVUE in New Orleans. As a result, the Fox affiliation moved from WNOL to WVUE on January 1, 1996. WNOL, on the other hand, acquired the WB affiliation from WGNO.

Tribune Broadcasting began to manage WNOL in 1996 under a local marketing agreement (LMA), and purchased the station outright in 2000, making WNOL and WGNO sister stations.

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Broadcast television in the New Orleans market

WWL 4 (CBS) - WDSU 6 (NBC) - WVUE 8 (Fox) - WYES 12 (PBS) - WHNO 20 (LeSea) - WGNO 26 (ABC) - WLAE 32 (PBS) - WNOL 38 (WB) - WPXL 49 (i) - WUPL 54 (UPN)

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